Which game are you playing

short term vs. long term. most people pick short term

Marketing Bites

There are two games you can plan; the short game and the long game.  The short game can be exciting with many big wins, instant rewards and cheers from the peanut gallery.  The long game can often be tedious, the rewards are delayed and it is often played alone.

The short game is frequently either transactional (I’ll do this for you and you do something for me) or reliant on authority or hierarchy.  The long game is more frequently based on relationships and mutual respect.

It is true that the short game can frequently get quicker or even better results . . . . . . in the short term.  It is also true that the short game can require less effort . . . . . . on a per project basis.  The long term, on the other hand, requires more effort in the moment but the pay off…

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